Technology

Success Stories of Some Awesome Companies

Lenovo Success Story

Lenovo was initially a small enterprise based in China, funded by the government. The company’s journey is a rather poetic one. It is now a world renowned business that produces outstanding personal computers. Lenovo was founded in 1984 by Liu Chuanzhi. It began with a group of 10 engineers and a limited budget of 200,000 yuan. The company’s first office was a one-story bungalow in Beijing. At the beginning, their business was primarily the distribution and installation of foreign computers in Chinese households.

Yuanqing, who is currently the chairman and CEO of Lenovo, joined the company as an intern. His job was the delivery of computers on a bicycle. The company went through a lot of failures when it was a startup. It had attempted to import televisions and also market digital watches, but couldn’t be successful in those areas. Lenovo got the first taste of success with the development of a circuit board with the help of which IBM computers could process Chinese characters. Liu had said that at the time, the company only had scientists who weren’t skilled in marketing at all.

So the team had to learn by trial and error method. The government gave permission to Liu to start a subsidiary in Hong Kong. The first few years proved to be extremely difficult for Liu and his team. They had to save money by walking rather than taking public transportation.

In the 1990s, Lenovo started selling computers with its own brand name and became famous in the domestic market. Since Liu and the other managers were unaware of the terms, the company’s IPO was greatly oversubscribed. The team did not know that a public offering made him and the Board of Directors answerable to the shareholders.

Since its initiation, Lenovo’s aim was to become a global company. It did not want to limit itself to a Chinese one. The first name of the company was ‘Legend’. However, Yang Yuanqing made the decision to change it to ‘Lenovo’. The name is actually a combination of ‘Le’ (from Legend) and ‘novo’ (Latin for ‘new’). The company wanted to prove that it was capable of competing internationally also.



Lenovo’s corporate culture is unlike any other company based in China. It has got headquarters in China and the US, where English is spoken diligently. This is because Yang’s personal aim was to make Lenovo a friendly place for foreigners to work easily.


The company’s future objective is to change the world with its innovative technology. Like the Lenovo Thinkpad mantra, “For those who do”, Lenovo’s leaders want to make it a company that ‘does’, rather than the one that just ‘thinks’.

Success Story Of Michael Dell

One Man Road....Dell Computer Corporation Inc.

In 1984, a freshman from the University of Texas, Michael Dell started the company Dell Inc. His aim was to break IBM’s control over the computer market and sell computers at affordable prices. In order to accomplish that, he started buying parts of computers in wholesale. Then he assembled and sold them through mail orders.



Michael managed to decrease the costs of computers considerably with his new process. He started earning $80,000 each month through his computer sales business. Looking at the results, he got the company registered as Dell Computer Corporation in 1984 and also dropped out of college to pay attention to the business completely.


The company was run on the principle of providing computers at prices that were as low as possible. Dell was able to do this because it removed the retailer and sold computers with the method of low-cost direct marketing. In the first year itself, the company managed to reach sales of $6 million and the next year, it went on to $40 million.



To help in the sustenance of the business, E. Lee Walker became the company president in 1986 and the sales reached $160 million in 1987. Next Year, the business was made public and it sold 3.5 million shares at the price of $8.50 each.


Dell’s first international office was opened in London in 1988. In just the first month, this office produced sales of more than $4 million. In 1989, the sales of the company were close to $260 million in the United States and $40 million in the United Kingdom. Dell worked more as a marketing company than a hardware one.



The sales team was responsible for getting customers to use the companys and help in its growth. Dell started expanding all over the world by 1990. They opened manufacturing facilities in Italy, France and Ireland. That year, Dell also started selling client/server specific systems and sales went to $550 million.

In merely 6 years since its foundation, Dell managed to become the sixth largest PC maker in the US. This was also because as the demand for computers increased with the advent of technology, more people started buying from the company since they did not have enough money to spend on high end computer systems manufactured by IBM.

After that, Dell brought notebooks into the market and also started selling software, computer peripherals, compact disc, and much more. The company’s sales reached $2 billion by the year 1993.

With the net profits of $940 million in 1998, Dell became the second largest PC manufacturer. The company’s website, www.dell.com was introduced in 1999 so that customers could easily go through the products and buy them. The company’s total revenue was $25 billion in the year 2000.

With the net profits of $940 million in 1998, Dell became the second largest PC manufacturer. The company’s website, www.dell.com was introduced in 1999 so that customers could easily go through the products and buy them. The company’s total revenue was $25 billion in the year 2000.

Finally, the company reached the top spot in the list of PC manufacturers in 2001. Since then, Dell has consistently been among the top three PC producers in the world. The company had over 105,000 employees and a revenue of $57 billion in 2012.



About author

Nikesh

Digital marketer and Manager atA&T Services



3 Comments

Amanda Martines 5 days ago

Exercitation photo booth stumptown tote bag Banksy, elit small batch freegan sed. Craft beer elit seitan exercitation, photo booth et 8-bit kale chips proident chillwave deep v laborum. Aliquip veniam delectus, Marfa eiusmod Pinterest in do umami readymade swag. Selfies iPhone Kickstarter, drinking vinegar jean.

Reply

Baltej Singh 5 days ago

Drinking vinegar stumptown yr pop-up artisan sunt. Deep v cliche lomo biodiesel Neutra selfies. Shorts fixie consequat flexitarian four loko tempor duis single-origin coffee. Banksy, elit small.

Reply

Marie Johnson 5 days ago

Kickstarter seitan retro. Drinking vinegar stumptown yr pop-up artisan sunt. Deep v cliche lomo biodiesel Neutra selfies. Shorts fixie consequat flexitarian four loko tempor duis single-origin coffee. Banksy, elit small.

Reply

Leave a Reply

Scroll to Top